The Hitachi Group is active in various fields ranging from social infrastructures to home appliances, materials, logistics, and services. Our goal is to seek constantly to breath new life into the next era, an outlook expressed in our corporate slogan: “Inspire the Next.” We seek to become a vigorous company that will grow throughout the 21st century, contributing to society by helping to build comfort and prosperity.

The word "inspire" has as its etymology, the Latin preposition in and the Latin verb spirare, meaning "to breathe." As well as meaning "to breathe in," and "to encourage," it also has various meanings associated with life itself, such as "to uplift the spirit" and "to invigorate."Nothing was put after the word "Next" in order to inspire our stakeholders and all those that read our Corporate Statement to imaginatively fill in the blank that follows with a word like "Era," "Society," "Idea," "Product," "System" or "Solution."
Having others share in the composition of our Statement is one of its primary aims.

HITACHI - Inspire the Next

"Inspire the Next" refers to Hitachi being a new breath of air that will infuse the next generation and future societies, and expresses our attitude of applying the "pioneering spirit" of the Hitachi Group to confront the challenges of that next generation. The "Brand Platform" states the intention that, "Hitachi intends to be the catalyst for a changing society. As society changes, so will Hitachi." This statement embodies Hitachi's intention to continually transform itself through constant innovation as we move into the next generation.